Paste a cold DM opener, pick the platform, and get a scored read against that platform’s norms: length bands, link penalties, pitch density, template smell, and whether the message is about them or about you.
Runs entirely in your browser. Your draft never leaves this page.
Norms differ hard by platform - a fine LinkedIn note is a reportable Reddit DM. Pick where this is going first.
The first message only - the one they see before deciding you exist.
Heuristic read, not a guarantee. The strongest opener still fails if it goes to the wrong person.
Paste an opener and the platform read appears here: score, findings, and concrete rewrite hints.
Every number this tool shows, and where it comes from.
Platform norms. Length bands, link penalties, and pitch tolerance are tuned per platform from Orbit’s own cold-DM campaign data and each platform’s published messaging rules. Reddit is the strictest (a link or pitch in message one routinely gets reported); Instagram suppresses link DMs from non-connections outright; LinkedIn tolerates business context but punishes sequence-blast patterns; X rewards brevity.
The you-to-I ratio. The scorer counts recipient-focused words (you, your) against sender-focused ones (I, we, our). Openers that skew self-focused underperform consistently; it is the most reliable single heuristic we track.
Specificity detection. References to something the recipient actually did (“your post”, “you mentioned”, “congrats”) are the strongest positive signal. The check is keyword-based, so a specific message phrased unusually can score lower than it deserves - read the findings, not just the number.
Scoring. Start at 100; red findings cost 16, amber 7. Bands: 85+ would probably get read, 60-84 needs a pass, below 60 reads as a blast. Calibrated to be tough - most real cold DMs score under 60.
What it cannot see. Whether the person is the right target, your account’s age and karma/connection footprint, timing, and follow-up behavior. Copy is necessary, not sufficient.
Norms last reviewed 2026-07-03.
The rest of the toolkit runs in your browser too.
The Cold DMs system drafts platform-native openers from real signals, shows its reasoning, and stages every message for your approval. Live today in the Sales module.
No credit card required. Cancel anytime.